Three Keys to Building Your Authority with Rochelle Moulton

  • Post category:Podcast
  • Reading time:1 mins read

Building your authority as an independent consultant is key to your success, getting inbound clients, and being able to charge higher fees. In this episode of Marketing for Consultants you’ll hear Rochelle Moulton share a framework to build your authority.

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How to Be a Seven Figure Consultant with Douglas Squirrel

  • Post category:Podcast
  • Reading time:1 mins read

People use the word "remarkable" quite often in conversation, but I think we don’t give much thought to the literal meaning. Douglas Squirrel has done just that, and made it a deliberate part of growing his solo consulting business to over $1MM in revenue. In this episode we talk about how he built a reputation in a…

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How to Find Your Strategic Beachhead with Philip Morgan

  • Post category:Podcast
  • Reading time:1 mins read

Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques. Explicit Language Warning: note…

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How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz

  • Post category:Podcast
  • Reading time:1 mins read

You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm. In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in…

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How to Specialize: from Web Generalist to Industry Specialist with Sara Dunn

  • Post category:Podcast
  • Reading time:1 mins read

Sometimes it takes a shock to the system to realize you need to change something about your business. In this episode, Sara Dunn tells us about experiencing that shock and how it motivated her to find her niche. She speaks with Alastair about the importance of specialization.

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How to Build a Successful Consulting Business with Richard Newton

  • Post category:Podcast
  • Reading time:1 mins read

It can be difficult to figure out how to find your first clients and sell to them at the right price. In this episode of Marketing for Consultants you’ll hear Richard Newton share his insights on how to run a successful consulting business, how to find clients, and why he has published 13 books and counting.

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Time Management for Superheroes with Heather Steele

  • Post category:Podcast
  • Reading time:1 mins read

As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time.

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How to Become The Recognized Authority with Jonathan Stark

  • Post category:Podcast
  • Reading time:1 mins read

Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority.

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Niching Down Your Consulting Business with Alastair McDermott

  • Post category:Podcast
  • Reading time:1 mins read

This is episode one of the Marketing for Consultants podcast. It contains two segments: A brief introduction to the podcast (first 3-4 minutes) An interview of Alastair McDermott by our guest host, Alistair McBride The Marketing for Consultants podcast is for consultants of all types - typically independent consultants or very small firms. It's for you if…

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Marketing for Consultants Podcast Trailer

  • Post category:Podcast
  • Reading time:1 mins read

How to Make $1 Million per Year as a Solo Consultant: Marketing for Consultants - "Episode 0". This is a trailer for the upcoming "Marketing for Consultants" podcast, coming in 2021. In this trailer I play some clips from the show, including one guest describing how he has grown his solo consulting business to $1MM in annual…

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Trust and Lead Generation for Consultants

The main reason that consultants rely so heavily on referrals for business development is because there is a requirement for trust. The client needs to trust the consultant because the project will often be expensive and high-risk. Referrals do a great job of passing trust because it's a personal recommendation. Reputation is on the line. But there…

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When Referrals Don’t Work

  "I would be terrified if my sales depended on referrals" - Philip Morgan In the consulting and professional services space, the vast, vast majority of business is generated through referrals - that is word of mouth recommendations. In my research project, referrals and networking were the number one source of leads for independent consultants, as well…

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Content First?

  • Post category:Business
  • Reading time:6 mins read

TL;DR summary: Every weekday for November I'll be doing a live stream at 3pm Dublin/London, 10am Eastern, 7am Pacific  Topics related to B2B marketing, lead generation, websites and inbound marketing for consultants. You can vote for topics. See bottom for links. Yes, this terrifies me. But I need to do it. I've been looking at a post-it…

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Lead Generation Strategies for Consultants

One thing I wanted to achieve with my research project was to identify the best way to do lead generation for consultants. I looked at the different lead generation strategies and channels that could be used to acquire new business. Selling in the professional services space is very different from the consumer market - much of that…

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Do you have a clear call to action?

During a time of market uncertainty, projects are being paused or cancelled everywhere - but there are many opportunities still available. Some industries are even growing right now! Whether you're in a growing or declining industry, it's crucial that your messaging is very clear so that you have the best chance of winning prospective clients. Your call…

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Practical Business Ideas During Market Uncertainty

  • Post category:Business
  • Reading time:10 mins read

Published: 13th March 2020 Last updated: 16th March 2020 "These are strange times." - I've heard this said quite a few times today, and it sure feels appropriate. I'm taking a few minutes here to share some thoughts on dealing with the business impact of this ongoing situation. I think a lot of people have been in…

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[Research] Marketing Best Practices for Consulting Firms

How do consulting firms find new clients? How should they find new clients?  These are crucial questions at the best of times, and even moreso in the economic downturn that we're likely to experience due to COVID-19. I sought to answer these questions, and more, by surveying over 800 consultants in firms mostly sized 1-10 staff. A…

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Where Does Your Ideal Target Audience Hang Out?

Now that you've got some educational or thought-leadership type content planned, the next step is to get it in front of your target audience. Have a Profile Everywhere I recommend that you have a business profile on all of the major networks that looks professional and contains your positioning statement and call to action. Cover all the…

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Positioning Yourself as an Authority

  • Post category:Marketing
  • Reading time:3 mins read

How do you position yourself as a thought leader and authority? Content Marketing One approach is to demonstrate your knowledge and expertise by creating "content". I'm sure you've heard about content marketing. I love the idea, but I'm not so crazy about the name "content marketing". It feels very generic, and doesn't speak to what we're trying to…

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The Problem with Building Your Own Website

In my last article, I wrote about why your website sucks and your web designer hates you: https://marketingforconsultants.com/why-your-website-sucks/ On LinkedIn, Philip asked me: If I'm my own web designer, does this still apply? ;) Yes. Yes, it does! Why Is It so Difficult to Self-build an Effective Website? Apart from the lawyer joke references - "A web…

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