How to Productize Consulting Services with Alzay Calhoun

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  • Reading time:1 mins read

As a consultant, bespoke projects can sometimes get overwhelming as you have to customize the project specification and the delivery for every new project and client. In this episode Alzay Calhoun and Alastair McDermott discuss how to productize your consulting services to leverage your time and maximise profits. They also discuss how Alzay has used YouTube as…

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How to Create the Best Buyer Personas with Adrienne Barnes

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  • Reading time:1 mins read

There's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory. In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and…

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How to Scale Your Consulting Business with Brad Farris

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  • Reading time:1 mins read

When you're trying to grow your consulting firm, there are a couple of inflection points you can hit that are difficult to push past.  In this episode, Brad Farris and Alastair McDermott discuss how Brad now uses his extensive experience of buying  agencies and creative firms to help owners to scale up without wanting to quit the…

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How to Leverage Your Expertise with Intellectual Property with Erin Austin

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It's not always obvious what intellectual property assets you have, or their value to you as a business. It could be a signature methodology, an audit process, or something as simple as document templates. In this episode, Erin Austin and Alastair McDermott discuss how intellectual property can play a vital role in your business.  They also discussed…

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Win More Clients by Working With Your Competitors with Dana Lindahl

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  • Reading time:1 mins read

It can be difficult to reach out and connect with new people on LinkedIn without coming across like a spammer. In this episode, Dana Lindahl and Alastair McDermott discuss how to use LinkedIn to win more clients through outbound and inbound lead generation. They also discuss how working with your competitors can be a positive, and how…

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Partnering to Reduce Risk & Do More Exciting Work with Frank Hannigan

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  • Reading time:1 mins read

Winning large projects as a solo consultant can be difficult. Partnering up with trusted peers allows you to pitch for bigger projects, smooth out the “feast or famine” rollercoaster, and allows you to brainstorm ideas. In this episode, Frank Hannigan and Alastair McDermott discuss how to get clients, do successful inbound marketing and have fun in business.

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Bringing Joy Into Your Marketing with M. Shannon Hernandez

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  • Reading time:1 mins read

Marketing isn't often thought of as a joyful activity - in fact, it's usually quite the opposite, being thought of as stressful,  ineffective, or even worse in the minds of some consultants. In this episode, M. Shannon Hernandez and Alastair McDermott discuss how to approach marketing in a joyful way that makes it less of a chore.…

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Growing an Advisory Business to Six Figures in Just Two Years with Paddy Delaney

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  • Reading time:1 mins read

The world of financial advice is dominated by large financial institutions in Ireland. Yet one independent financial advisor stands out as a trusted source of information. In this episode of Marketing for Consultants you’ll hear Paddy Delaney tell me how he used his podcast to grow his financial advisory business to six figures in 2 years..

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How to Be a Seven Figure Consultant with Douglas Squirrel

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People use the word "remarkable" quite often in conversation, but I think we don’t give much thought to the literal meaning. Douglas Squirrel has done just that, and made it a deliberate part of growing his solo consulting business to over $1MM in revenue. In this episode we talk about how he built a reputation in a…

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How to Find Your Strategic Beachhead with Philip Morgan

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  • Reading time:1 mins read

Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques. Explicit Language Warning: note…

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How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz

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  • Reading time:1 mins read

You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm. In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in…

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How to Build a Successful Consulting Business with Richard Newton

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It can be difficult to figure out how to find your first clients and sell to them at the right price. In this episode of Marketing for Consultants you’ll hear Richard Newton share his insights on how to run a successful consulting business, how to find clients, and why he has published 13 books and counting.

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