Do you have a clear call to action?

During a time of market uncertainty, projects are being paused or cancelled everywhere - but there are many opportunities still available. Some industries are even growing right now! Whether you're in a growing or declining industry, it's crucial that your messaging is very clear so that you have the best chance of winning prospective clients. Your call…

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Practical Business Ideas During Market Uncertainty

  • Post category:Business
  • Reading time:10 mins read

Published: 13th March 2020 Last updated: 16th March 2020 "These are strange times." - I've heard this said quite a few times today, and it sure feels appropriate. I'm taking a few minutes here to share some thoughts on dealing with the business impact of this ongoing situation. I think a lot of people have been in…

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[Research] Marketing Best Practices for Consulting Firms

How do consulting firms find new clients? How should they find new clients?  These are crucial questions at the best of times, and even moreso in the economic downturn that we're likely to experience due to COVID-19. I sought to answer these questions, and more, by surveying over 800 consultants in firms mostly sized 1-10 staff. A…

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The Problem with Building Your Own Website

In my last article, I wrote about why your website sucks and your web designer hates you: https://marketingforconsultants.com/why-your-website-sucks/ On LinkedIn, Philip asked me: If I'm my own web designer, does this still apply? ;) Yes. Yes, it does! Why Is It so Difficult to Self-build an Effective Website? Apart from the lawyer joke references - "A web…

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Who – Specifically – Do You Serve?

A fundamental element of a marketing strategy for a consulting business is to have a specific target market. You can probably help a whole range of different clients, and you might be tempted to keep your target market as broad as possible, particularly when times are tough and the economy is down. After all, the more potential…

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