Schedule

Every weekday at:

  • 3pm Dublin time
  • 10am Eastern
  • 7am Pacific

Click to View:

I’m livestreaming every weekday in November. You can find the livestream on YouTube, Facebook and even on Twitch at the links below.

You can also find recordings of previous session below.

I’d love to get your feedback, constructive criticism and all of your questions – please leave a comment on the streams, or hit me up on Twitter @WhatStrategy, or connect with me on LinkedIn –  I hope to see you there!

– Alastair.

Week 1 Livestream Recordings

Monday 2nd November

Planning a Month of Livestreams

Introduction to the month of live streaming:

  • Why I’m livestreaming
  • Why every day
  • What topics we’ll cover

Tuesday 3rd November

Content Marketing for Consultants

In this livestream I talk about content marketing in general, including:

  • Why content marketing is so important for consultants
  • Development from expert to authority to thought leader
  •  The Trust Equation

Wednesday 4th November

Positioning for Consultants

In this livestream I talk about positioning your consulting firm, and talk through my own positioning history:

  • How to develop your positioning statement
  • Using your past clients to identify your niche
  • How positioning can help you create content

Thursday 4th November

Business Planning & the 12 Week Year

In this livestream I talk about business planning:

  • My original plan for 2020
  • How I use the 12 Week Year to plan 
  • How to work back from financial goals to action plans

Friday 5th November

Live Streaming Update

In this video I talk about

  • What I’ve learned from the livestreaming so far
  • The different types of livestream I can do
  • How you can repurpose content in multiple ways

Week 2 Livestream Recordings

Monday 9th November

Two Types of Consulting Websites

Did you know there are two types of consulting websites? In this livestream I cover:

  • 9 essential attributes every consulting website should have
  • What the difference is between the 2 types of consulting website
  • How conducting original research was essential to my understanding of my clients

Tuesday 10th November

The Perfect Homepage Checklist

A section by section breakdown of what should be on your consulting website homepage:
  • Why your homepage is a hotel lobby
  • How to explain what you offer
  • How to engender trust in website visitors

Wednesday 11th November

The Minimum Viable Style Guide

A brand style guide is essential for a consistent visual identity. In this video I show you:

  • What a brand style guide looks like
  • How you can create an “MVP” of your brand style guide
  • How this is essential for good web design

Thursday 12th November

Website Traffic 101

In this video I talk about the crucial issue every consultant faces after launching their new website: how to get traffic to visit. I cover:

  • The huge difference in mindset that you need to know about
  • When pattern interrupts are essential 
  • How to deal with visitors who aren’t ready to buy your services or products

Friday 13th November

Why Selling Consulting Services Is More Difficult

It’s not just your imagination – selling consulting services is more difficult than selling other products and services.

Here’s why that’s the case – and some suggestions for what you can do about it.

Week 3 Livestream Recordings

Monday 16th November

Creating a Marketing Action Plan

Get started with creating a marketing & business development plan for your consulting business.

In this livestream I cover:

  • The 3 ways you can get more clients
  • How to decide which is right for you and your business
  • Turning it into a marketing plan

Tuesday 17th November

How Using Surveys Grew My Expertise & My Audience

Surveying 1017 prospective clients helped me create better content and grow my email list.

In this livestream I cover:

  • How understanding your target market helps you write blog posts
  • How I used LinkedIn to grow my network from 1,000 to 4,500
  • Using surveys to grow an email list

Wednesday 18th November

Five Ways to Increase Your Website Traffic

In this video I show you five actionable tips to help you get more website traffic from your ideal target audience, including:

  • How to use blog commenting effectively
  • When you should write on your own blog, or for guest post for someone else
  • One bonus tip on using your older content

Thursday 19th November

Which CMS Should You Use For Your Website?

In this video I talk about the crucial issue every consultant faces after launching their new website: how to get traffic to visit. I cover:

  • The huge difference in mindset that you need to know about
  • When pattern interrupts are essential 
  • How to deal with visitors who aren’t ready to buy your services or products

Friday 20th November

It's ok not to feel ok

It’s ok not to feel ok, and it’s absolutely ok to ask for help!

Some thoughts on mental health.

Week 4 Livestream Recordings

Monday 23rd November

Website Mini-Audits - Part 1

I review real live websites and offer constructive criticism. I prefer to call these website mini-audits rather than website “teardowns”! In this livestream I cover:

  • Why your website visitor is a crazy, lazy, drunk
  • Why image sliders – aka carousels – are not good for your website
  • Why professional services firms need super clear positioning

Tuesday 24th November

Website Mini-Audits - Part 2

I review real live websites and offer constructive criticism. I prefer to call these website mini-audits rather than website “teardowns”! In this livestream I cover:

  • Why you should not be welcoming to your website visitors
  • How text line length is crucial for readability
  • How to speed test your website 

Wednesday 25th November

Website Mini-Audits - Part 3

In this video I show you five actionable tips to help you get more website traffic from your ideal target audience, including:

  • Using cover images effectively
  • Why caching is essential for a fast loading website

Thursday 26th November

Website Mini-Audits - Part 4

I review real live websites and offer constructive criticism. I prefer to call these website mini-audits rather than website “teardowns”! In this livestream I cover:

  • TBD
  • TBD
  • TBD

Friday 27th November

Ask Me Anything

I’m looking for questions about online marketing, content creation and websites. I will answer your question live on YouTube tomorrow  Please leave a question here: marketingforconsultants.com/ask