Do you have a clear call to action?

During a time of market uncertainty, projects are being paused or cancelled everywhere - but there are many opportunities still available. Some industries are even growing right now! Whether you're in a growing or declining industry, it's crucial that your messaging is very clear so that you have the best chance of winning prospective clients. Your call to action is…

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The Problem with Building Your Own Website

In my last article, I wrote about why your website sucks and your web designer hates you: https://marketingforconsultants.com/why-your-website-sucks/ On LinkedIn, Philip asked me: If I'm my own web designer, does this still apply? ;) Yes. Yes, it does! Why Is It so Difficult to Self-build an Effective Website? Apart from the lawyer joke references - "A web designer who works…

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