Content First?

  • Post category:Business
  • Reading time:6 mins read

TL;DR summary: Every weekday for November I'll be doing a live stream at 3pm Dublin/London, 10am Eastern, 7am Pacific  Topics related to B2B marketing, lead generation, websites and inbound marketing for consultants. You can vote for topics. See bottom for links. Yes, this terrifies me. But I need to do it. I've been looking at a post-it…

Continue Reading Content First?

Practical Business Ideas During Market Uncertainty

  • Post category:Business
  • Reading time:10 mins read

Published: 13th March 2020 Last updated: 16th March 2020 "These are strange times." - I've heard this said quite a few times today, and it sure feels appropriate. I'm taking a few minutes here to share some thoughts on dealing with the business impact of this ongoing situation. I think a lot of people have been in…

Continue Reading Practical Business Ideas During Market Uncertainty

Where Does Your Ideal Target Audience Hang Out?

Now that you've got some educational or thought-leadership type content planned, the next step is to get it in front of your target audience. Have a Profile Everywhere I recommend that you have a business profile on all of the major networks that looks professional and contains your positioning statement and call to action. Cover all the…

Continue Reading Where Does Your Ideal Target Audience Hang Out?