How to Be a Seven Figure Consultant with Douglas Squirrel

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  • Reading time:1 mins read

People use the word "remarkable" quite often in conversation, but I think we don’t give much thought to the literal meaning. Douglas Squirrel has done just that, and made it a deliberate part of growing his solo consulting business to over $1MM in revenue. In this episode we talk about how he built a reputation in a…

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How to Find Your Strategic Beachhead with Philip Morgan

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  • Reading time:1 mins read

Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques. Explicit Language Warning: note…

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How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz

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  • Reading time:1 mins read

You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm. In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in…

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How to Specialize: from Web Generalist to Industry Specialist with Sara Dunn

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  • Reading time:1 mins read

Sometimes it takes a shock to the system to realize you need to change something about your business. In this episode, Sara Dunn tells us about experiencing that shock and how it motivated her to find her niche. She speaks with Alastair about the importance of specialization.

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How to Build a Successful Consulting Business with Richard Newton

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  • Reading time:1 mins read

It can be difficult to figure out how to find your first clients and sell to them at the right price. In this episode of Marketing for Consultants you’ll hear Richard Newton share his insights on how to run a successful consulting business, how to find clients, and why he has published 13 books and counting.

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Time Management for Superheroes with Heather Steele

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  • Reading time:1 mins read

As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time.

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How to Become The Recognized Authority with Jonathan Stark

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  • Reading time:1 mins read

Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority.

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Niching Down Your Consulting Business with Alastair McDermott

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  • Reading time:1 mins read

This is episode one of the Marketing for Consultants podcast. It contains two segments: A brief introduction to the podcast (first 3-4 minutes) An interview of Alastair McDermott by our guest host, Alistair McBride The Marketing for Consultants podcast is for consultants of all types - typically independent consultants or very small firms. It's for you if…

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